Qualified Meetings in a New Market — Without a €90K SDR Hire.

B2B SaaS or tech companies, pre-seed to Series A, scaling sales into new regions where nobody knows them yet. Small sales team (2–6 people) or founder still doing most of it. You have a product that works. You don't have a system that consistently puts qualified meetings on your team's calendar. That's the shape.

Apollo, Clay, Instantly are tools you can buy off the shelf. GTMiQ is the operator who configures the right tools for your situation, builds the ICP logic, designs the automation workflows, and writes the sequences. Most startups have access to the same software. What differentiates a working outbound function is the methodology behind how it gets used.

A sales coach optimizes how your existing team sells. A fractional CRO runs a team you already have. Both assume the pipeline exists. GTMiQ builds the pipeline infrastructure first — what goes into the top of your funnel, how leads get scored, which messages go out. Coach + CRO make sense once that system is running.

Access to your existing tools (if any), 2–3 hours of your time over ~4 weeks for ICP workshops and feedback loops, and a clear idea of who your customer is. I handle everything else.

A mid-level SDR in Europe runs €60–90K/yr fully loaded — and a junior won’t carry a new-market motion. Add 3 months of ramp, and it still might not work out. I build a system in ~4 weeks that runs with or without a person. When you do hire, they inherit a working playbook instead of starting from scratch.

Two paths. Build & Handoff: you have a complete system with documentation, your team runs it from day one. Build & Run: I run it for the following 8 weeks — sends, replies, calendar bookings. Beyond the build, GTM Advisory is optional — I stay on to steer strategy, targeting and PMF while your team runs the day-to-day.

Build & Handoff carries a quality guarantee — if any deliverable misses the agreed spec, I rework it at no extra cost. Build & Run guarantees are scoped per engagement and written into the contract — we agree on the target before kickoff.

The system is built so this doesn't matter. Everything is documented from day one — ICP logic, scoring, sequences, workflows, plus Loom walkthroughs of every part. Build & Handoff clients run it without me by design. If anything happens mid-engagement, you keep a complete, operable system — nothing lives in my head.

No. Fixed price, no commission, no equity. I'm a consultant building a system, not a partner sharing in your revenue. The incentive is to build something good enough that you want to keep working with me — not to ride your sales.

First thing I do in the Build is audit what you have — Apollo, HubSpot, HighLevel, Attio, Pipedrive. I plug into whatever you're running. If something’s missing, I recommend cheapest-good-enough options. I don’t push you to change tools unless the tool is genuinely broken for signal-based outbound.

Yes — because the volumes are deliberately low. Signal-based outbound means ~5 well-researched prospects per rep per week, not hundreds of automated sends. Messages are individually written and approved before anything goes out. Nothing about the pattern looks automated, because the writing isn't.

I'm based in Zagreb. Work mostly with European startups — London, Berlin, Amsterdam, Stockholm, Paris, across CEE. Same or close timezone, EU invoicing (reverse-charge VAT), no complications. I work with US companies too when the fit makes sense.